Shanghai Xin-aige Brand Management Co., Ltd. is a large-scale American wholly owned enterprise dedicated to brand innovation, brand management, brand operation, and IP authorization business. As an important part of the globalization of fashion brands, Xin-aige has its headquarters in Shanghai, China and management offices in the United States, Europe, and other regions.

The founding shareholder of the company acquired the European Union's Luxembourg FRESH START in 2018. The company's famous French women's clothing brands with French romantic and elegant style: Aige/ETAM, LA COLLECTION, ES, WK, E&JOY and other brands. The Aige/ETAM brand has a development history of more than 100 years and has been operating in the Chinese market for nearly 30 years. In 2011, its sales in the Chinese market reached more than 5 billion RMB, and the number of direct-sale stores in mainland China alone has reached 3,500, becoming a leading brand in China's women's clothing industry. In 2018, The Hong Kong company, controlled by the US investment group, has acquired the Chinese business of ETAM France; In 2020, Aige/ETAM successfully went bankrupt and restructured, embarking on a new journey; In 2021, Aige/ETAM focused on developing its e-commerce business; Starting from 2022, Aige/ETAM launched the "100 Cities, 1000 Stores" plan through both offline and online channels.

      上海欣艾格品牌管理有限公司为大型的美国独资企业，致力于品牌创新，品牌管理，品牌运营和IP授权业务。欣艾格作为时尚品牌全球化的重要组成部分，中国总部设立于中国上海，在美国、欧洲等设有管理办公室。

      公司创始股东2018年收购欧盟的卢森堡FRESH START，公司旗下具有法国浪漫典雅风格的著名法国女装品牌：艾格/ETAM、LA COLLECTION、ES、WK、E&JOY等系列品牌，艾格品牌具有100多年的发展历史，在中国市场经营也近30年时间。2011年在中国市场的销售额已达到50多亿人民币，仅中国大陆直营店铺就达到3500家之多，成为中国女装行业的领军品牌。2018年，由美国投资集团控股的香港公司收购了法国艾格中国业务；2020年，艾格破产重组成功，再启新程；2021年，艾格重点发展电商板块业务；2022年起，艾格线下线上全渠道启动百城千店计划。